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The Jacksonville Bulls were a team which competed in the final two seasons of the United States Football League, 1984 and 1985. They played their home games in the former Gator Bowl stadium. The Bulls represented a serious attempt to form a viable professional football organization. Former Miami Dolphins stars Larry Csonka and Jim Kiick were involved in an advertising campaign for the team, and apparently had at least a minor ownership interest as well. Larry Munson was hired as a radio play-by-play announcer. His very distinctive voice was already quite well-known in the Jacksonville area already due to his long association with both the University of Georgia Bulldogs college team and the National Football League's Atlanta Falcons.
Nothing could prevent the Bulls' demise, however, as the league itself made several fatal errors, the chief two of which were the plans to switch to a fall schedule effective with the 1986 season (which was never actually played) and the decision essentially to stake the league's future on the outcome of an anti-trust suit against the NFL. When the league technically won the suit but was awarded only $3 in damages, the Bulls were forced to fold, along with all of the other USFL teams, and they passed into history and the realm of what might have been.
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