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Denny's is the largest full service family restaurant chain in the United States with over 1600 restaurants. Denny's is known for being open 24 hours a day, 7 days a week, 365 days a year, and serving breakfast, lunch, and dinner around the clock. Many of their stores are located near freeway exits and in service areas of small towns and remote areas. The restaurant is generally plagued by a reputation that its food is low-quality or low-class.
Denny's was founded in 1953 by Harold Butler in Lakewood, California. Originally it was known as Danny's Donuts. Butler started expanding, and in 1959 with 20 different restaurants he renamed the chain to Denny's. The chain kept growing and by 1981 there were over 1000 restaurants. In 1977 Denny's introduced the still popular Grand Slam breakfast. In 1994 Denny's became the largest corporate sponsor of Save the Children, a national charity.
Denny's Restaurants is headquartered in Spartanburg, South Carolina. It trades on the Nasdaq under the symbol DNYY. Denny's operates restaurants in 49 states, 2 territories and 4 foreign countries including Japan.
During the 1990s, Denny's was involved in a series of discrimination lawsuits involving several cases of servers denying or giving lesser service to minorities, especially African American customers. After settling a class action lawsuit for $54.4 million, Denny's rolled out an industry leading racial sensitivity training program for all employees. Denny's has also improved its public relations image by featuring African Americans in many of its commercials including a commercial featuring Sherman Hemsley and Isabel Sanford. In 2001 Denny's was chosen by Fortune Magazine as the "Best Company for Minorities", and has been consistently been seated near the top of the list since. Although their image has not yet been completely untarnished, Denny's has made great strides in ensuring that every guest receives equal service.
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