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Hector Boiardi (1898-1985) (better known as Chef Boyardee) was an Italian chef who became famous for his eponymous franchise of food products.
His cooking skill became notable when he opened his first restaurant, Il Giardino d'Italia, in Cleveland, Ohio in the 1940s. Patrons asked for multiple servings of his spaghetti sauce, which he would give to the customers in old milk bottles. Demand grew, so much so, in fact, that he had to employ the use of a tiny factory to keep up with orders. It was at this time that he set his sights on selling his product nationally, first priding his spaghetti products on being cheap and thus a good meal choice to serve to the entire family. In an attempt to make his image easier to digest, he sold his products under Chef Boy-Ar-Dee, breaking the name into syllables as opposed to a name that could be seen as hard to spell for most Americans.
Later, he sold his franchise to American Home Foods (which, in turn, became affiliated with ConAgra Foods, Inc.), and helped them make new Italian food products for the American market until his death. His likeness can still be seen on Chef Boyardee brand products.
In the last two decades, rumors have abounded that Chef Boyardee was not a real person, but merely a fictional icon created to sell foodstuffs. This stems from the fact that he was less active toward his death; he appeared in many commercials for his brand in the 1950s and 1960s.
Later on after his death, the cartoon version of Chef Boyardee himself appears on more of the company's television commercials.
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