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Boag's
Boag's Brewery is run by J. Boag & Sons and is located in Launceston, Tasmania.
The Establishment and History of Boag's Brewery.
In 1829, John Fawns established the Cornwall Brewery in Launceston, Tasmania.
James Boag I arrived in Australia with his wife, Janet, and their four children in 1853. The family spent three months in the Victorian
gold fields then came to Tasmania under engagement to John Fawns, owner of the Cornwall Brewery.
James I and James II left the Cornwall Brewery in 1878. James II went into partnership with John Glenwright at the Cataract Brewery. James I became
the licensee of the All Year Round Hotel.
In 1881 the Esk Brewery was established on the banks of the Esk River in Launceston, Tasmania. John Fawns passed away, and James Boag III was born.
In 1883, James Boag I and his son, James Boag II, took over the Esk Brewery. J. Boag & Son was officially formed in 1883, as the partnership between
James Boag I and his son, to operate the Esk Brewery.
J. Boag & Son's initial output was seven hogsheads of beer weekly.
When James Boag I and his son, James Boag II, took over the Esk Brewery, it was said to be the most complete in Tasmania. The name Esk Brewery was retained
although Boag's Brewery became a frequent reference.
Under the leadership of James Boag the brewery quickly established a reputation for brewing the highest quality beers.
In 1887 James Boag II began management of J. Boag & Son on the retirement of his father. A new malthouse was built and weekly production had
increased to more than 500 hogsheads with the brewery employing a constant 30 members of staff.
James Boag I died in 1890.
In 1898 J. Boag & Son purchased the Cornwall Brewery and amalgamated it with the Esk Brewery.
James Boag II died in 1919 and was succeeded by James Boag III who had been training at Tooth & Co's brewery in Sydney.
In 1924 James Boag III retired temporarily from the company, and returned in 1930 as Managing Director, a position he held until his death in 1944. His
obituary in the Examiner reported: "Having been closely connected with business and sporting activities, Mr Boag was known and respected by a wide
circle of friends. At the time of his death, he was Managing Director of J. Boag & Son Limited and a Director of Tasmanian Breweries Pty Limited."
George Boag, James III's second son, took over James' seat on the Board of J. Boag & Son.
In 1959 the first "Pride of Ringwood" hops were planted, which are now used for all Boag's beers.
George Boag was the last Boag working in the business, when he retired to Victoria (Australia) with his wife Gwen.
In 1994 James Boag's Premium Lager is launched nationally.
In 1997 Boag's Strongarm [Bitter (http://en.wikipedia.org/wiki/Bitter_%28beer%29)] is launched nationally.
In 2000 San Miguel Corporation acquired J. Boag & Son. The existing Tasmanian management is retained to continue running the company. Production has increased annually
for the past 3 years and this growth is planned to continue.
In 2002 James Boag's Premium Light is launched natianally and wins "New Beer of the Year" at the Australian Liquor Industry Awards. James Boag's Premium
Lager is awarded "Best Marketed Beer" at the Australian Liquor Industry Awards. The Boag's Centre for Beer Lovers opened in the historic Tamar Hotel.
In 2004 Boag's Brewery is being expanded to occupy the complete block enclosed by William, Tamar and Shield Streets and The Esplanade.
J. Boag and Son employs 142 people and produces over 30,000,000 litres of beer annually.
About James Boag I
James Boag I was born in Paisley, Scotland. He emigrated to Australia with his wife and four children in 1853, and arrived in Tasmania
after three months in the Victorian gold fields. He worked at several local breweries before entering into patnership with his son James
Boag II to run Esk Brewery.
He died at age 86 in Melbourne. His remains were transported to Launceston, Tasmania for the Funeral Service, which was held at St Andrew's Church.
The cortege comprised a very large number of followers according to a report in the Examiner.
About James Boag II
Born in 1954 and educated in Launceston, Tasmania, James Boag II was an energetic entrepreneur. A keen sportsman throughout his youth, James generously
supported sporting clubs all his life.
James performed his military service in Launceston, Tasmania and qualified for the Long Service Medal in 1910. During the 1901 Federation celebrations,
the Examiner reported that at midnight, 'twenty-one guns boomed out the royal salute from the Launceston Artillery under Captain J. Boag'.
James Boag II became manager of J. Boag & Son in 1887, and later became the sole proprieter after the death of his father in 1890.
In 1919 James II died and was succeeded by James III. The Daily Telegraph (Australia) reported "a wide circle of friends will regret to learn of the death
of Mr James Boag. He was a man keenly interested, though not perhaps altogether publicly, in the welfare of the city, and devoted much time to
the development of sport.
A widow, five sons and four daughters are left to mourn the loss of a devoted husband and father".
Boag's Centre for Beer Lovers
In 1826 the Lame Dog Hotel (later to be known as the Tamar Hotel) was constucted and by the 1930's this imposing Georgian-style building had
become one of Launceston's most pre-eminent hotels. George Radford and his family were the first to operate a hotel on this site and were here for
26 years. Mary Radford was the first female licensee. In the ninteenth century, it was not unusual for women to run family hotels after the deaths of their husbands.
Hor half of it's 150 years, the Tamar Hotel was owned by women. Today the building has been restored to house the Boag's Centre for Beer Lovers.
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